About Cash

My journey into massage therapy began long before I became a therapist. As a massage client for over two decades, I've experienced countless techniques and styles, always paying close attention to the rhythm, flow, and intention behind each session.

While I enjoyed many good massages, I wanted something extraordinary. Eventually, I decided that the best way to create the massage experience I envisioned was to become a student of the practice myself.

So, I went to massage school.

After completing my training at the National Holistic Institute, I began developing my own approach to therapeutic massage, combining elements of all modalities into a personalized, continuous flow.

Ten years later, I'm still learning, experimenting, and refining my craft. I regularly exchange massages with fellow therapists, exploring innovative techniques and incorporating new ideas into my practice. I'm deeply grateful to my colleagues and clients who continue to inspire and support my small business. Seeing the positive reactions of clients after a session remains one of the most rewarding aspects of my work.

For me, massage therapy is more than a profession. It's a philosophy and a way of life.

Whether giving or receiving massage, I strive to embrace the meaning of Inja Basch, to be here, to be present, and to feel connected to the earth, the heavens, and the elements of life.

Beyond the Massage Table

Alongside my massage practice, I've built a career spanning nearly three decades in local government, including mid-level management and administration.

My educational background includes a bachelor's degree in Global Economic Relations from the University of the Pacific, a master's degree in Public Administration from the University of San Francisco, and a second master's degree in Urban Planning from San José State University.

I'm also a longtime member of the Rotary Club of Palo Alto and have served on nonprofit boards. Outside of work, I enjoy jogging, practicing yoga, exploring local beaches, traveling and volunteering internationally.

The Massage Manifesto for Managers

What could management and massage therapy possibly have in common? More than you might imagine.

After decades in management and one decade in massage therapy, I've discovered remarkable parallels between leading people and practicing the art of therapeutic touch.

These observations inspired me to create The Massage Manifesto for Managers, an independent article series exploring the art and science of management through a different lens.

Drawing on firsthand experiences from both professions, I share fresh perspectives on communication, problem-solving, time management, adaptability, and other challenges facing mid-level managers.

My hope is to inspire fellow managers to approach their responsibilities with greater awareness, intention, and creativity while recognizing the importance of their own well-being.

Whether I'm managing a team or working with a massage client, my philosophy remains the same: be present, listen with intention, adapt with purpose, and never stop learning.